A MAN has died after a crash on the A361 in East Cranmore.

The incident happened at just before 6.40pm on Wednesday night (April 17) and involved a white BMW 1 Series, travelling towards Shepton Mallet, and a green Vauxhall Astra, heading in the opposite direction towards Frome.

“Our enquiries are at an early stage but we have also spoken to the driver of a black Ford Fiesta, that was seen driving in the same direction as the BMW, as we seek to establish whether their vehicle was also involved in the collision,” an Avon & Somerset Police spokesperson said.

“A man who was driving the Astra sadly died at the scene. His next of kin has been informed.

“Our thoughts are with them at this difficult time and they will be supported by a specially-trained officer.”

READ MORE: Family pays tribute to Natasha Poore who died in tragic crash on A361 near Frome

The male BMW driver was taken to hospital for treatment, they added, while the A361 remained closed in both directions between Tansey and Nunney Catch, before reopening at about 10.20am today (April 18).

Collision investigation work has been carried out at the scene, including reviewing CCTV footage.

“We believe there were a number of cars and a green John Deere tractor, which was towing a red silage trailer, travelling in the area at the time,” the spokesperson added.

“We would ask the occupants of those vehicles to please contact us to let us know if they witnessed anything that could help our enquiries.”

The crash comes just two weeks after the tragic death of Natasha Poore, of Evercreech, after a crash on the A361 near Frome.

Anyone who witnessed the crash, or who has relevant dashcam footage, should contact police on 101, quoting reference number 5224098411.