‘NOTHING is too much trouble.’
Those are the words of Shirley Allum, who runs the fashion store in Shaftesbury High Street that bears her name.
She was speaking after the shop picked up two gongs at the recent Shaftesbury Business Awards.
“We were all so thrilled and excited to not only be nominated but to actually win,” she said.
Shirley Allum was named Best Place to Work and Business of the Year 2022/23.
And she said the awards were recognition of the hard work put in by staff to make shopping at the venue a pleasurable experience.
“We work hard to make a shopping experience at Shirley Allum a total pleasure so as a result it is lovely to be recognised for all the hard work put in and for other people to appreciate it as well as our customers,” she said.
“Every care is taken, and nothing is too much trouble, especially in the lingerie department where the girls make every effort to put the client at ease as this can be, for some, a daunting experience.
“We believe laughter is the best tool to use.”
She said staff were excited to showcase the new-season goodies, described as ‘a feast for the eyes and something to tempt even the most discerning of pallets’. Among the specialist items on offer is a range of mastectomy bras from Anita Care, which Shirley says is getting larger each month.
“Together with our bras we also have a range of mastectomy Swimsuits from Anita and a huge range of quality swimwear in sizes 10-26,” she said.
“We also have a successful website which currently we are offering free delivery for the next two weeks for online purchases.”

For more information, log on to shirleyallum.co.uk.