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Dorset spot among top 20 UK views, according to new survey

A DORSET vista has been named among the UK’s most iconic views.

Mobile phone giant Samsung has revealed the country’s top-20 views ahead of the release of Galaxy Unpacked 2026 in London, selected during a survey commissioned by the firm.

And the study included the iconic Durdle Door in Dorrset among the top views according to people surveyed – along with Cheddar Gorge, in neighbouring Somerset.

London was prominent at the top of the list, with Big Ben and the Houses of Parliament rated first by 38% of people, followed by Tower Bridge (36%).

Big Ben and the Houses of Parliament. Picture: Piero Di Maria/Pixabay

Big Ben and the Houses of Parliament. Picture: Piero Di Maria/Pixabay

Giant’s Causeway, in Northern Ireland, came in third place (21%), followed by Arthur’s Seat in Edinburgh (13%), with St Michael’s Mount, in Cornwall (12%), completing the top five.

That was followed by Dorset’s Durdle Door, on the Jurassic Coast, with Somerset’s Cheddar Gorge in seventh place.

The research found 92% of Brits believe a beautiful view can instantly make a place feel more memorable, with coastal scenery, countryside views and lakes and rivers ranking among the views people most love to seek out.

Meanwhile, a quarter (25%) said they would post an iconic view on social media within a few hours, underlining how quickly Britain’s beauty spots can make their way online.

Durdle Door in Dorset. Picture: Greg Montani/Pixabay

Durdle Door in Dorset. Picture: Greg Montani/Pixabay

Nearly half of Brits (49%) admitted they have travelled to an area primarily because they had seen photos or videos of it online, with social media the most likely platform to inspire those trips (64%).

And for younger Brits, the internet is no longer just inspiring the itinerary, it is setting it.

Four in five Gen Zs (80%) have visited somewhere after seeing it online, more than three times the number of Boomers (25%), while they are more than four times more likely to seek out iconic city skylines when travelling (25% vs 6%).

Elsewhere, 75% of those who take photos of views say they are disappointed when photos don’t do a view justice, while 44% say their camera roll is full of multiple versions of the same view because they wanted the perfect shot.

Cheddar Gorge in Somerset. Picture: Ian Kelsall/Pixabay

Cheddar Gorge in Somerset. Picture: Ian Kelsall/Pixabay

The UK’s 20 most iconic views, according to the Samsung survey:
1. Big Ben and Houses of Parliament, London
2. Tower Bridge, London
3. Giant’s Causeway, Northern Ireland
4. Arthur’s Seat, Edinburgh
5. St Michael’s Mount, Cornwall
6. Durdle Door, Dorset
7. Cheddar Gorge, Somerset
8. Glencoe, Scotland
9. Seven Sisters Cliffs, East Sussex
10. Royal Observatory, Greenwich Park, London
11. Portmeirion, Wales
12. The view from Sky Garden, London
13. Buttermere, Lake District
14. Richmond Hill, London
15. Primrose Hill, London
16. The Fairy Pools, Isle of Skye
17. Mam Tor, Peak District
18. Castlerigg Stone Circle, Lake District
19. The Ridgeway, Essex
20. White Scar Cave, North Yorkshire

Mam Tor in the Peak District. Picture: Tim Hill/Pixabay

Mam Tor in the Peak District. Picture: Tim Hill/Pixabay

Annika Bizon, VP of product and marketing for Samsung UK and Ireland, said: “The UK is home to countless breath-taking views, and while this research captures only a fraction of them, it clearly shows the powerful role these places play in shaping how people experience and remember a destination.”

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I am the editor in chief of Blackmore Vale media, which includes the New Blackmore Vale, New Stour & Avon, Salisbury & Avon Gazette and the Purbeck Gazette, having been a reporter for some 20 years. In my spare time, I am a festival lover, with a particular focus on Glastonbury. I live in Somerset with my wife and two children.