TOURISM ambassadors and businesses are joining forces to champion Dorset as a diverse destination throughout English Tourism Week (March 13 to 22).
For this national celebration, the council’s Visit Dorset team is inviting residents and businesses to showcase everything that makes the county special throughout the year.
This year’s theme is ‘Local Stories, National Growth’ and in Dorset the businesses and the people behind them are key to supporting local growth.
Council leader Cllr Nick Ireland said: “Tourism is a key part of our economy and in the council’s economic growth strategy we highlight the importance of promoting Dorset as an all-year-round attraction.
“Our visitor economy is vital; it sustains vibrant rural and coastal communities and contributes £1.73 billion to the Dorset economy while supporting 30,000 jobs.”
During English Tourism Week, Visit Dorset will be highlighting the county’s experiences, hidden gems, and vibrant visitor economy.
Tourism businesses are also encouraged to take part by sharing stories, special offers and events, and using the free Visit England toolkit to help amplify Dorset’s voice nationally.
Stay Original Co, which owns seven boutique hotels, three of which are in Dorset, is taking part.
Company relationship manager Kirsty Schmidt said: “We are fortunate to run hotels in Shaftesbury, Sherborne and Dorchester and it’s important to highlight just how special and significant Dorset’s visitor economy is.
“Visit Dorset does a fantastic job of showcasing our vibrant local businesses and ensuring the whole county, from coast to countryside, benefits from increased visibility and support.”
2026 also marks the 25th anniversary of the Jurassic Coast becoming a UNESCO World Heritage Site.
Internationally acclaimed artist Jerram will bring his world-renowned ‘Helios’ installation to Dorchester in time for the Easter holidays.
Earlier in the year, Visit Dorset hosted Dutch travel trade experts, taking them to Gold Hill in Shaftesbury, Blandford’s Hall & Woodhouse Brewery site, Corfe Castle, the Blue Pool near Wareham, Athelhampton House & Gardens near Dorchester and the Cobb at Lyme Regis.
Dorset businesses that would like to take part can download a free toolkit: English Tourism Week | VisitBritain.org
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