Dorset Police has launched a new campaign to reduce demand on the 101 non- emergency telephone service.

The #ItsPersonal initiative aims to reassure anyone who wants to make contact with the police, be that online or over the phone, that their query will be dealt with by a real person. The police hope more people will choose to contact them thus reducing non-emergency call waiting times and leave phone lines free for those who might not have access to the internet.

Superintendent Jared Parkin from Dorset Police, Head of the Force Command Centre, said: “Over the last few years we have been encouraging people to go online and this has been very successful with many people contacting us through our online reporting options. However, for many people they think going online to report a crime or incident will just be an automated process, but it is actually the same contact centre staff who manage and respond to our online contact options as answer our non-emergency telephone number. So, the service they receive is just as personal whether it be through our online contact option or by phone.”

Anyone wishing to contact the force with non-emergency queries or reports can report crimes, make enquiries, report anti-social behaviour and request a call back by visiting dorset.police.uk/do-it-online.

They can also email 101@dorset.pnn.police.uk. In an emergency, when life is threatened, people are injured, offenders are nearby or immediate action is required, always dial 999.

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