A new campaign Light On is launching across Dorset to tackle the stigma of talking about mental distress and emotional struggle – particularly among men.


A network of organisations including local businesses and the NHS have joined forces to put an end to men dealing with mental health difficulties alone and in the dark. It urges men to go beyond the banter and talk openly about how they are feeling and whether they are coping. It aims to train champions and ambassadors to spread the message.

Local businesses, individuals, charities and sports clubs will be encouraged to join the Dorset Mind campaign.

Andrew Coleman, founder of Light On says, “It is time to put an end to the silent struggle among men because of the taboo and stigma about talking when you’re not coping very well. This silence is leading to pain, suffering and suicide – and it has to stop. This campaign will save people’s lives because it will make it OK for people to have a conversation and ask for help.”

Andrew is one of a group of men who met through Dorset Mind and wanted to do more to help other men.

Marianne Storey, CEO at Dorset Mind said: “Even more people than ever are struggling with mental distress, and it is essential that we create a county that is open and compassionate about talking about it. I believe Light On is going to save lives.”

The campaign is set to run for five years.
For more information, please visit lightonmh.uk.

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