THE colour of the year has been announced for 2023 – and you can’t miss it.
Colour firm Pantone has issued the shade that it thinks will be dominating fashion pages and interior design features over the next 12 months.
The colour is Viva Magenta 18-750.
Rooted in the red family, Viva Magenta is described as being ‘rooted in nature’, yet ‘a new signal of strength’.
“This year’s Colour of The Year is powerful and empowering,” Pantone said.
“It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying and a boundless shade that is manifesting as a stand-out statement.
“Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.”
The firm’s experts said it is an ‘assertive, but not aggressive’ carmine red that ‘does not boldly dominate but instead takes a fist-in-a-velvet-glove approach’.
“The Colour of the Year 2023 merges the richness, warmth and strength of natural matters with the rich, open horizons of the digital world,” Pantone said.
“The result is a shade of red that expands our horizons of authenticity.
“The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.”

For more on the Pantone colour of the year, visit www.pantone.com/uk/en/color-of-the-year/2023
While Pantone has gone strong and bold, Dulux has gone the other way with its selection for colour of the year 2023.
Wild Wonder is described as a ‘glowing tone, inspired by the natural world’.
Picked after an intense period of research and consultation, a spokesperson said: “This year, with the natural world at the top of the global agenda, we talked about the different ways that nature supports and inspires us.
“Our conversations led us to a theme for Dulux Colour of the Year 2023: seeds of wonder – a phrase that encapsulates the transformative power of nature – and to the shade itself.
“Wild Wonder is a glowing natural tone that offers us a connection with nature and that brings a sense of natural magic into our homes.”

For more on the Dulux colour of the year – including guides on how to incorporate it into your decorating projects – visit www.dulux.co.uk/en/dulux-colour-of-the-year-2023