PLANS for advertising hoardings on a Glastonbury roundabout have been submitted – in a bid to boost council coffers.

The new Somerset Council has lodged an application to install three advertising hoardings at the Tin Bridge Roundabout, on the A39.

Documents included in the application outline plans for a ‘sponsorship scheme’ for around 120 roundabouts in council control across the county.

“Somerset Council Highways and Transport team (is) keen to develop sustainable annual income streams from the assets and infrastructure they own and manage, including any revenue from the sponsorship of roundabouts,” it said.

“As the designated highway authority, the council (is) responsible for the management and maintenance of (the) entire highway network, including all adopted roads, bridges and structures, infrastructure, signage, verges and roundabouts.

How the board could look on the roundabout in Glastonbury. Picture: Somerset Council

“Somerset currently has 120 roundabouts with central islands, some very basic, covered in grass or shrubs, others very floral and some fully paved.

“There is currently no consistency in the style or location of signage on each site, no comprehensive advertising policy for whom can advertise on a roundabout or a policy to deal with unauthorised signage.

“In addition, there are varying degrees of maintenance across the roundabout estate.

“Roundabout sponsorship is now commonplace around the country and by the council setting up a sponsorship scheme, a consistent approach can be developed to signing, maintenance and management across the whole asset while generating an income for the council.”

It said allowing advertising on the roundabouts, as well as bringing in funds for the council, would also promote Somerset businesses, benefiting the county economy, support the maintenance of the asset, control the proliferation of unauthorised signage and provide a ‘low-risk revenue stream’.

For more details on the plan, log on to somerset.gov.uk and search for application reference 2023/0839/ADV.